In a saturated market, the quality and the craftsmanship of this particular beer brand needed to be reflected in the design concept of the can. They were required to have powerful shelf impact and be irresistible to pick up and engage with.
The process of moving from initial sketched ideas through various design iterations to a finalised solution is always a fascinating one.
This project saw the final can design align very closely to one of the original design concepts – it’s satisfying and encouraging when a client fully embraces the value of a design concept and doesn’t veer far from the original idea as the design journey progresses.
We worked closely with the client and can manufacturer to ensure the interplay of colour and the raw aluminium can wasn’t compromised.
As the range of cans has increased, we’re thrilled that the original design concept has been robust enough to grow with the brand.
Toby of RedWillow echoes our lasting thoughts – ‘… the final result is something we are very proud of.’
International Youth Choir Festival
The IYCF visual identity is a cracker. Dare I say it, on some days as we managed unfeasibly large amounts of preparations, it was the one thing that convinced me that we had a viable enterprise! When the events began, it looked right wherever it appeared.
It only remains to thank you, Stacy and the Visual Sense team. It was a pleasure to work with you and I’ve been left with a first-rate impression of Visual Sense.
NYCGB Marketing Manager
Bradford Grammar School
A little note to say a massive thank you for all the amazing creative energy and hard work that has enabled our new first-class website! Working with Visual Sense is an absolute pleasure, and I think that we have achieved something unique and special. And as always the printed publications remain exciting and creative every time.
Marc Silverside and Emma Wragg
Marketing and Communications
We are very proud of the impressive family of cans. We get great feedback on social media and when people order them so that speaks for itself! We never thought that we’d be spending time thinking of taglines, colours and the tiniest design details. The final result is something we are very proud of. Our range has increased our presence in a very busy market allowing more opportunities for trade. The future is looking very positive!
Toby and Caroline McKenzie
Director and Sales Director