More and more we are being told that we are losing our connection to what’s important in everyday life; people, partnerships and emotive experiences.
We can look at the science behind this idea and find that Maslow’s Hierarchy of Needs, begins to embody the general ideas we’ve mentioned above. Being aware of this and using our experience and intuition, we are delighted that a recent studio project delivered the results we hoped for and so much more …
We were tasked with designing a beautiful publication to encourage alumni of Merchant Taylors’ School to make donations to a bursary appeal.
Our starting point was zero. This was the number of donations and responses as a result of the school’s previous attempt to ask for financial gifts.
You might say that this made our task very easy, but we’d disagree. Zero engagement can point to audience apathy and a lack of meaningful connection. This is a tough problem to solve.
Our starting point was to devise a strategy. In the design industry, creative and strategic thinking can often be completely bypassed in favour of aesthetics – form over function. Or it can be harnessed as a powerful ‘connective force’, we chose the latter.
Listening and questioning are both ultra-vital ingredients of the design process here at Visual Sense. Otherwise, how can you possibly see through the eyes of a client or a customer?
Our ‘design journey’ began with words. Story-telling can be hugely influential upon people. A story can uncover intrinsic connections to something that’s emotionally positive and bigger than the individual.
We took our client’s narrative, did our research and – literally – discovered a thread we could pull upon.
Using a rich tapestry of adjectives (pun intended!) we began to weave a tailor-made story that extolled the virtues of binding alumni to the formation of the school by a renowned merchant taylor, and the incredible history that was borne from this.
This culminated in an emotive assertion that they were ‘Made by’ Merchant Taylors’.
What a wonderful and privileged connection!
Our hope that this notion would awaken an emotive connection, and result in a desire to assist the school in its quest to offer bursary funding to future students, was realised.
The initial wave of fundraising resulted in alumni pledging £100,000, and this figure continues to rise.
We’d like to think that the beautiful, visual appeal of the publication played it’s part in this success – after all, creating exceptional design solutions is our aspiration – but it is clear that our concept and strategy was hugely influential in this amazing success story.
We believe that an emotional connection will drive an action – whether it be towards a brand, product or an audience. So, if you need a little help discovering yours, do get in touch!
International Youth Choir Festival
The IYCF visual identity is a cracker. Dare I say it, on some days as we managed unfeasibly large amounts of preparations, it was the one thing that convinced me that we had a viable enterprise! When the events began, it looked right wherever it appeared.
It only remains to thank you, Stacy and the Visual Sense team. It was a pleasure to work with you and I’ve been left with a first-rate impression of Visual Sense.
NYCGB Marketing Manager
We absolutely love our branding and website! It’s been a pleasure working with Visual Sense. You’ve been such an asset to our team, and the creative work you’ve done for us has been a real catalyst for growth – and I mean it. We couldn’t have achieved what we have this year without you.
Bradford Grammar School
A little note to say a massive thank you for all the amazing creative energy and hard work that has enabled our new first-class website! Working with Visual Sense is an absolute pleasure, and I think that we have achieved something unique and special. And as always the printed publications remain exciting and creative every time.
Marc Silverside and Emma Wragg
Marketing and Communications